Giving you the strength & support to achieve

Our team of talented personal fitness trainers and health coaches have a personal approach that delivers unique sessions based on your needs.

About us

Fitness is about an ongoing challenge. It’s more than simply getting over a hurdle or creating a new look for your body. It’s about a continued and committed change of lifestyle. And often there’s more to the picture than simply working out at the gym or trying to go on a diet.

That’s where we can help you. Combining all our disciplines this holistic approach gives you the training and understanding of how every element of your life contributes towards your overall health.

From nutrition and functional exercise that underlines your daily activity and life, through to the sport coaching and fitness training that gives you strength and support to go further, our approach is built around you and your goals.Combining every aspect of our advice and services, it’s the best way to achieve the health and fitness results you want to see.

Our team

EMS Fitness Studio - Xavier Gomez

Xavier Gomez

Director & Senior Trainer

Leading the team at EMS Fitness is Xavi Gomez, a driven personality focused on success in every area of his clients’ lives. However, he understands the complex issues involved in disciplines as diverse as weight loss, peak performance and conditioning training and uses a helpful, positive and encouraging training style to help individuals reach their goals. And it’s his never say die attitude that’s helped many people at EMS start putting health and wellbeing front and centre of their lives.

Xavier is able to help all levels of clients achieve their goals. With a Masters’ Degree in Health and Physical Activity he understands how lifestyle, diet, mindset and activity all contribute towards achieving the outcome you desire. Expect more than simple fitness training – access an entire system of personal health change that extends beyond the gym instruction sessions into a philosophy and approach that will leave you happy an energised.

Whether you want to up your game as a professional athlete, keep your gym sessions fresh as a fitness enthusiast or simply get off the couch and get moving, Xavier has the skills you want. An accomplished personal trainer with the power to help individuals reach the next level.

EMS Fitness Norwich staff Beatrice

Beatrice van den Heuvel

Managing Director & EMS Senior Trainer

Living a balanced life has always been Beatrice’s motivation. She enjoys running and feeling strong, as well as eating healthy meals and working hard. Beatrice juggles two different jobs: working at Norwich University of the Arts as a Textile Design Technician, as well as being the co owner of EMS Fitness Norwich and specialising in Electrical Muscle Stimulation training.

Beatrice is a teacher at heart. She prides herself on teaching the perfect technique, whether it is a specific dye colour recipe or the best squat! As a personal trainer, Beatrice helps her clients to achieve their personal goals and feel better in their bodies, as well as inspires them to enjoy the rush of adrenaline that comes from working out and leading a healthy lifestyle.

Beatrice is an expert at dealing with mindset and motivation; she will always keep you on track! She trains a range of different clients, from those who are entering sporting competitions and want an edge over their competitors – Beatrice has developed a specific ‘EMS golf programme’ – to clients who want to lose weight and tone up; her years of experience working with the EMS training system delivers outstanding results!

Beatrice has the perfect qualities for being your personal trainer. She will give you friendly encouragement and good advice; her enthusiasm for leading a healthy life is catchy!

George PT

George Luckett

Personal Trainer & EMS Trainer

With a background in Sports Science, George brings an edge of strength and conditioning training to EMS Fitness. Having been an avid sportsman all his life, he has a built in understanding of both the pressures of a sporting life and the body you need to excel. If you want to improve your physicality, especially to raise performance levels in sports like football, rugby and boxing he can help you create a program to push your abilities to the next level.

George has a personal touch and at the foundation of his approach is a listening and friendly style. He likes to use a positive motivation style to help you get the best out of your training and approach. Working together with clients, you’ll find it easy to set goals and update your objectives under his watchful steer. Taking the time to get to know all his clients, his approach focuses on giving you a holistic approach to fitness.

If you want to take your physical conditioning to the next level and improve strength and vitality then this is where George is at the top of his game. His programs provide the framework for your time and dedication – giving you the results you want.

Georgia Parry EMS Fitness Studio Norwich

Georgia Parry

Personal Trainer

Before qualifying as a Personal Trainer, Georgia spent the past 6 years working in HR in London, so understand the difficulty and pressure of balancing a busy, and often inactive lifestyle. Also, as a recent mum she recognise the impact this has both physically and mentally , and how daunting it can be to start exercising afterwards.

Georgia has always enjoyed looking for new ways to keep fit, whether it be boxing, yoga or going to the gym. She believe that keeping fit should be something that is both fun and rewarding, it’s about finding something that suits you as an individual.

Diet is also a very important part of achieving a healthy lifestyle, Georgia believe that nutrition is less about cutting out what you can’t eat and more about providing you with the knowledge and skills for healthy, happy eating without too many limitations. She loves discovering (and trying!) new recipes and ingredients A healthy diet not only helps you achieve your fitness goals, but it will also improve your overall wellbeing.

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Sarah Matthews

Personal Trainer and Nutrition Coach

With over 10 years of experience as a Personal Trainer and Sports Massage Therapist in Cambridge, Sarah has expanded her business to Norwich alongside studying a Molecular Biology and Genetics degree at The University of East Anglia. With a keen interest in strength training, personalised nutrition and health, Sarah has worked with a wide range of clients over the years, helping them to achieve goals from athletic performance, body transformation, and injury recovery.

Sarah enjoys helping clients to reach their potential, making training sessions fun and varied. Growing up as a competitive gymnast and dancer, Sarah now lives a healthy, balanced lifestyle, enjoying training and cooking, as well as being a keen lover of travelling.

Full of energy, positivity and enthusiasm, Sarah has the knowledge and experience to help and support you with your training and nutrition goals and believes in building positivity and body confidence. She is looking forward to commencing an MSc in Nutrition after completing her undergraduate degree.

Call 01603 517920 or email info@emsfitnessnorwich.co.uk