About us
Fitness is about an ongoing challenge. It’s more than simply getting over a hurdle or creating a new look for your body. It’s about a continued and committed change of lifestyle. And often there’s more to the picture than simply working out at the gym or trying to go on a diet.
That’s where we can help you. Combining all our disciplines this holistic approach gives you the training and understanding of how every element of your life contributes towards your overall health.
From nutrition and functional exercise that underlines your daily activity and life, through to the sport coaching and fitness training that gives you strength and support to go further, our approach is built around you and your goals.Combining every aspect of our advice and services, it’s the best way to achieve the health and fitness results you want to see.
Our team
Javier Gomez
Director & Senior Trainer
Leading the team at EMS Fitness is Javier Gomez, a passionate Personal Trainer and Sports & Exercise Nutritionist with over 15 years of experience helping people improve their health, fitness and performance. Known for his positive energy and motivating coaching style, Javier works with clients of all ages and abilities — from complete beginners and older adults to fitness enthusiasts and athletes striving to improve performance. His supportive and encouraging approach has helped many people place health and wellbeing at the centre of their lives.
With a Master’s Degree in Health and Physical Activity, Javier understands that achieving lasting results involves far more than just exercise. His coaching combines evidence-based training, nutrition, recovery, mobility and lifestyle strategies to help clients build sustainable habits and achieve long-term success. Whether the goal is weight loss, strength development, improved mobility, better body composition, increased energy or enhanced athletic performance, Javier creates personalised programmes designed to help every client perform and feel at their best.
At EMS Fitness, Javier and his team have created a welcoming and supportive environment where clients can train with confidence while receiving expert guidance tailored to their individual goals. His philosophy goes beyond traditional personal training, focusing on helping people move better, fuel smarter and live healthier both inside and outside the gym. Whether you want to transform your lifestyle, return from injury, improve your fitness or take your performance to the next level, Javier has the experience, passion and dedication to help you succeed.
Beatrice van den Heuvel
Managing Director & EMS Senior Trainer
Living a balanced life has always been Beatrice’s motivation. She enjoys strength training, boxing and functional training, as well as cooking healthy meals and working hard. Beatrice established EMS Fitness Norwich with her husband Xavier Gomez in 2016 and they have built the exceptional reputation of their studio together.
Beatrice is a teacher at heart! She prides herself on teaching the perfect technique and helps her clients to achieve their personal goals and feel better in their bodies, as well as inspires them to lead a healthy lifestyle and enjoy the rush of adrenaline that comes from working out.
Beatrice is an expert at dealing with mindset and motivation; she will always keep you on track! She trains a range of different clients, from those who are entering sporting competitions and want an edge over their competitors – Beatrice has developed a specific ‘EMS golf programme’ – to clients who want to lose weight and tone up; her years of experience working with the EMS training system delivers outstanding results!
Beatrice has the perfect qualities for being your personal trainer. She will give you friendly encouragement and good advice; her enthusiasm for leading a healthy life is catchy!
Georgia Parry
Personal Trainer
Before qualifying as a Personal Trainer, Georgia spent the past 6 years working in HR in London, so understand the difficulty and pressure of balancing a busy, and often inactive lifestyle. Also, as a recent mum she recognise the impact this has both physically and mentally , and how daunting it can be to start exercising afterwards.
Georgia has always enjoyed looking for new ways to keep fit, whether it be boxing, yoga or going to the gym. She believe that keeping fit should be something that is both fun and rewarding, it’s about finding something that suits you as an individual.
Diet is also a very important part of achieving a healthy lifestyle, Georgia believe that nutrition is less about cutting out what you can’t eat and more about providing you with the knowledge and skills for healthy, happy eating without too many limitations. She loves discovering (and trying!) new recipes and ingredients A healthy diet not only helps you achieve your fitness goals, but it will also improve your overall wellbeing.
Christopher Davies
Personal Trainer
Chris has been obsessed with the gym environment from an early age. As a boy his parents would take him swimming at the local leisure centre and on passing the entrance to gym area, he would always stop and marvel at the wonders within. When he was 16 years old, he joined his local gym and a lifelong love affair with lifting began.
Like with any romance, it hasn’t always been smooth sailing. Chris has struggled with the ups and downs of weight gain and loss, staying motivated and being consistent. He appreciates how challenging it can feel when life seems to get in the way. Through his own journey over the past 28+ years, he is expertly placed to help individuals overcome various hurdles and achieve their fitness goals.
Chris’ real passion lies in training for hypertrophy, building muscle through training with weights. Promoting full range of motion with proper technique, he believes the benefits go far beyond just having bigger muscles, including; improved bone density, joint health and flexibility. Combined with a healthy diet and increased activity levels, Chris believes this is the path to long-term health and overall wellbeing.
Sophie Delf
Personal Trainer
Sophie has always had a passion for fitness and an active lifestyle. From a young age she was a competitive swimmer, developing a strong appreciation for discipline, consistency, and the positive impact movement can have both physically and mentally. That love of sport has continued throughout her life, with Sophie enjoying a wide range of activities including climbing, paddleboarding, and competing in sprint triathlons.
Alongside her fitness journey, Sophie has spent over 20 years working in hospitality management. This experience has shaped her excellent customer service skills and people-focused approach, allowing her to create a welcoming, supportive environment where clients feel relaxed, motivated, and understood. As a mother of two, Sophie understands the demands of juggling family life, work, and personal wellbeing, and appreciates how challenging it can be to prioritise fitness alongside everyday responsibilities.
Sophie has always loved coaching and helping others grow, whether teaching scuba diving or supporting teams to become the best versions of themselves. As she has got older, she understands the realities of aches, pains, and everyday niggles, and the importance of training smart to stay strong and active for life. Sophie believes fitness is about far more than just physical results — it plays a vital role in mental wellbeing, confidence, and long-term quality of life.